Yesterday after posting my blub on “motivation” I was leafing through some of the publications that seem to accumulate around here and came across a back issue of “Leader to Leader”(number 44, Spring ’07). The title of one of the articles, “Leadership starts with you,” naturally caught my eye. It is an article by Ray Davis, the CEO of Umpqua Holdings, the parent company of South Umpqua State Bank in Oregon. Ray and his bank have been featured in numerous publications including Fast Company and on CNBC. He notes that the articles sometimes characterize the company as “quirky” or “cool” as they describe how it broke away from the competitive pack and embarked on 12 years of continuous growth - from $140 million in assets to more than $7 billion. Among Ray’s comments is this gem: “Umpqua is significant: it matters in the lives of the people who work here, in the lives of our customers, and in our communities. …. That is what matters to me, not size.” Those words neatly capture the essence of what I was trying to say in that blog pasting yesterday.